Visual Marketing – Next Generation Sales Experience

Reading Time: 5 minutes

A common feature of the best ads over the past few years is their visual refinement. Psychological studies also support the conviction that people need to experience visual content to actively engage with the subject of a presentation or advertisement and remember relevant information.

We, however, go one step further by providing your customers with something even better than static graphics. Let’s look at 3D content, which the real world can experience through any device, anytime and anywhere. But more importantly – why does such content perform so well?

Based on our technology for the real estate industry – Vinode- we will explain the advantages of such a marketing solution and how it increases sales. 

Spatial awareness: its value in visual real estate marketing

Even the most accurately described project in words has a different effect on the imagination than its visual presentation. Between 50% and 80% of the human brain processes visual content – we mean the concept of shapes, color, texture, patterns, and spatial awareness. We will focus on the last mentioned one in particular. What does spatial awareness (perception) mean in visual marketing?

In describing this concept, we should consider the ability to perceive space/environment in a relationship with us. This awareness consists of two processes – one is creating representations of the space around us through feelings, and the other is creating models of our body, such as its position or orientation. Amazingly, space is an integral part of our thinking that connects all our experiences.

Spatial perception is also about understanding the relationship between two objects located at a certain distance from each other or changing their position in a space. This allows us to think in both two and three dimensions, but to fully experience the second in the context of marketing presentations, more than simple 2D views are required for potential buyers. Especially when we talk about such a branch as real estate, where the need to present the property’s space ideally is crucial, to fully understand the place and location, we should experience it in 3D. 

This is why we got the idea to provide 3D web apps for real estate developers. Our service assumes state-of-the-art rendering and web technology to save the salesperson/agent time and effort to provide all the necessary information simultaneously. Thanks to this approach, photos and videos of properties can be rendered in less than a second, which means your client can view them without any delays or loading. We deliver original content for every unit, enabling you to target your visuals precisely. 

3D web app as a powerful marketing tool

Visualizing products or offers (in the case of real estate) is now the way to go, first of all, to better understand functionality and unique features. 

3D web apps allow, along with the ability to exert emotional influence, to help make decisions. The more a customer sees and knows before buying, and the better they view something, the less likely they will be dissatisfied after the purchase. Thanks to 3D visualizations, there is no need to imagine anything before meeting with an agent – the space is not abstracted as with a brief description of the square footage and the inclusion of well-photographed rooms. Even the best-taken photos of interiors will only partially convey the feeling of moving through a given space. 3D sites respond to these problems.

How will your sales factors change with such a solution?

• Better brand recognition & visibility 

Let’s start by standing out from the competition. More and more real estate companies opt for 3D solutions, but many still need such capabilities. By having a 3D site, your business can attract the attention of potential buyers much more than ordinary sites with simple photos of buildings and apartments. So, the visibility factor increases, resulting in better brand recognition. 

• Time-saving

As we mentioned before, photorealistic 3D visualizations of your real estate significantly save time for both customers and agents. Some people don’t have much time to travel for a guided tour. Suppose they can see everything they want to know before purchase and discover helpful information about particular properties. In that case, they will be far more familiar and eager to set up an appointment, on which the agent doesn’t have to describe everything in detail and explain how what is arranged – it hugely saves time.

• Lead generation

Taking Vinode as an example, this solution ensures highly qualified leads because users can discover the whole investment, buildings, apartments, points of interest, and environment – all in 3D space, and are more eager to become a customer. 

• Improved data management 

Our platform provides the usability of CMS (content management system) and CRM (content relationship management), so admins can edit the web app, and a salesperson can see just recently added leads with all the information, helping to close the deal on a meeting. Great to highlight – data management is an indispensable factor that enhances internal communication. 

User journey is simple and enjoyable

An essential element in 3D visualizations is highlighting segments of the building when choosing an option of choice, so we prepare the possibility for apartment selection from multiple angles. 

Interacting with 3D visualizations anywhere, anytime, and on any device with internet access is a highly convenient feature. Still, we are also mindful of the need for showroom presentations. Therefore, it will be possible to realize interactive kiosks with us that will provide 3D presentations on 4k resolution screens in showrooms. Digital kiosks can also help you gather data and essential information about customers. 

Conclusions

3D visual marketing interacts with people in the best way. Nowadays, everyone wants to receive information as quickly and intelligibly as possible, so investing in 3D web apps is a step for your future. 

No other solution is so compact. Note that we remember about 20% of what we read and 80% of what we see – when visuals are interactive, the experience is priceless. 

If you are interested in our solution, visit our page and sign up on the Vinode wishlist. It will be great to work with you!