Can I A/B test my property pages?
Yes. On the Sale plan you can run two versions of a page or campaign at the same time, such as a yield angle against a lifestyle angle, and keep the one that gets more clicks and enquiries. Each buyer sees one clean version from the moment the page loads, so there is never a flash of the wrong version first.
Here is how it works. You set one version as the control and a second as the challenger, each with a clear idea you want to test. Both run live at the same time, and clicks and enquiries are tracked for each version, so you can see which one wins and keep it.
You can also test the framing inside a single buyer campaign: try two angles for the same audience and keep the one that converts.
No flash of the wrong version
The version a buyer sees is chosen before the page is sent, so they get one clean page from the first moment it loads. There is never a flash of version A that swaps to version B. Tools that are bolted onto a site usually swap the content after the page has loaded, which is where that flicker comes from.
What's worth testing on a property page
The headline
The framing and sales angle you lead with.
The hero unit
Which unit or view you show first.
The call to action
For example, "book a viewing" against "download brochure".
The enquiry form
How many fields you ask a buyer to fill in.
See it on your own project
Book a demo and we'll walk through how testing works on the Sale plan.