Can I market different units to different buyers on the same development?
Yes. You build one Vinode project that holds every unit, then run a separate marketing campaign for each type of buyer. Each campaign points buyers at the units that fit them and frames those units the way that matters to them, and the Back Panel shows you which campaign actually worked.
One project, not three microsites
You do not build a separate site per audience. A single Vinode project holds the whole unit mix, and you point each audience at the slice that fits them, so very different buyers reach very different units without any duplicate builds.
Two live projects show one project carrying the whole mix. St. Gallen is a filterable inventory of 110 rental apartments across several buildings. Kownatki, by ROHE, is a picker for 20 detached houses with side-by-side comparison. Buyers filter by building, size, price, rooms, floor, orientation and extras to reach the units that fit them.
A campaign per buyer type
In the Back Panel you set up a marketing campaign for each buyer type. Each one has its own tracked link and its own framing, and points buyers at the right units.
The same project, three audiences
Singles and first-time buyers
Surface the compact, lower-priced units. Frame them on affordability, location and lifestyle.
Families
Surface the larger, multi-bedroom units. Frame them on space, bedrooms, schools and community.
Luxury buyers
Surface the premium units, like penthouses and the largest floors. Frame them on exclusivity and privacy, and upsell premium-interior packages.
Close the loop
This is more than personalization. The Sale plan's advanced analytics report which buyer type engaged which units and which campaign converted, with attribution that ties a submission through to a deal and the specific unit it concerns. So your targeting is measured, not guessed. You can also A/B test the framing itself: run two angles for the same audience and keep the one that converts.