How do I know which marketing campaign brings the best buyers?
Every buyer is tagged with the campaign and channel that brought them, and that tag stays with them all the way to a reserved unit. So you can see which campaigns bring buyers who actually reserve, not just buyers who click, and let your budget follow the ones that bring real reservations.
How the tag survives to the deal
When a buyer submits a form, that origin is recorded against them on the spot. The record then follows them into the deal and pins to the exact unit they reserve. So you can read results by campaign at the point of reservation, not just by clicks or form fills. That is how you tie ad spend to what actually gets reserved.
What to have ready
A tracked link per channel
Give each channel its own tracked campaign link, including Google Ads, Facebook, Instagram, YouTube, email and property portals. You tag the links; the Back Panel does the attribution.
Links split by buyer type
Split those links by buyer type, and the Back Panel shows which campaign brings which kind of buyer.
A campaign that brings fewer but higher-value buyers can earn more than one that brings a lot of clicks. You only see that at the deal and reserved-unit level, so let your budget follow the campaigns that bring buyers who reserve.
See it on your own campaigns
Book a demo and we'll walk through campaign attribution on your own numbers.