How do I know which units buyers are most interested in?
You see it in the Back Panel: what buyers do on each unit before anyone fills in a form. It records how many opened a unit, how long they spent, what they favourited, and which units they compared. The Sale plan rolls this up into a demand ranking, so you can see which apartments draw the most attention and even which buyer types are drawn to which units.
The signals, in plain language
The Back Panel records what each buyer does on your project. It captures how many buyers opened a unit and the time each one gave it, plus the units they favourited and compared side by side. Those signals, opens, time spent, favourites and compares, are captured per unit as buyers explore.
What to do with it
Use the ranking to act. Reprice or reposition the slow units, put your sales energy on the ones with real demand, and brief the floor on what is hot. The same engagement, read per buyer, also tells you which leads are hot.
This is aggregate demand per unit, not an individual buyer's identity.