Mascolonia
Selling a smart-city masterplan, district by district
- 7 kmOf white-sand beaches on the masterplan
- 190 kmTo Montevideo, 7 minutes to the old town
- Multi-districtSports, wellness and Génesis zones
- Location
- Colonia, Uruguay
- Industry
- Real estate
- Services
- 3D Scene, Back Panel, Website
A smart-city development sells a place and a way of life, not a single building. +Colonia (Mascolonia) sits on the Uruguayan coast near Colonia, and the developer needed buyers to grasp its scale, its districts and its connection to the wider region. We built it on the Vinode platform as an interactive 3D masterplan that people can explore district by district.
What we were selling
+Colonia is a smart-city development designed to attract tech talent and innovation, combining residential areas, education and sustainable technology on the coast near Colonia.
Distinct districts
A masterplan organised into zones such as Sports, Wellness and Génesis, each explored in 3D.
Coast and nature
Over 7 km of white-sand beaches, a riverside running and walking path, a marina and a nature reserve.
Connected location
Roughly seven minutes from the historic town and 190 km from Montevideo, with the main access clearly mapped.
Why the usual tools fall short
A masterplan this large is hard to convey with renders and maps. The platform had to:
- Communicate the scale of the whole development, not just individual buildings.
- Let buyers move between districts and understand what each one offers.
- Place the project in its geography, including beaches, the marina and the route to Montevideo.
How we built it in Vinode
We built +Colonia as an interactive 3D masterplan that opens up the whole development and lets buyers explore it the way they would a real neighbourhood.
Navigable districts
The masterplan is organised into named districts, and buyers can move between the Sports, Wellness and Génesis zones and the nature reserve to see how the development is laid out and what each part is for.
Amenity and location hotspots
Interactive hotspots mark the amenities and points of interest that sell the lifestyle: the 7 km of beaches, the coastal running path, the marina and the central plaza. Connection markers and compass orientation set the project in its geography, from the main access road to the distance to Montevideo.
Runs anywhere
The whole masterplan loads directly in the browser with no app or download, so the developer can share one link with international buyers and present the same experience in the sales office.
Results
Presenting +Colonia as an explorable masterplan rather than a set of renders reframed the sale:
Scale made tangible
Buyers grasp the size and ambition of the development by moving through it in 3D instead of studying a flat masterplan drawing.
Lifestyle up front
Amenity and location hotspots put the beaches, marina and connectivity, the real reasons to buy, at the centre of the experience.
One link, any device
A browser-based masterplan reaches international buyers directly and doubles as a presentation tool in the sales office.
Mascolonia shows how Vinode handles a place, not just a building. By turning a coastal smart-city masterplan into a navigable 3D experience with districts, amenities and location context, the developer can sell the vision and the lifestyle to buyers anywhere.
Want a project like this?
See what an interactive Vinode experience could do for your development.
