Safa Al Fursan
Visualizing mega-projects at masterplan scale
- 67,000 m²Neighbourhood rendered in full
- 25Buildings across the masterplan
- 528Premium units, duplexes included
- Client
- Safa Investment
- Location
- Riyadh, Saudi Arabia
- Industry
- Real estate
- Released
- January 2025
- Services
- 3D Scene, Back Panel, Website, Mobile App
Selling luxury real estate is one thing; selling a city-scale mega-project takes a different level of technical firepower. For the Safa Al Fursan development in Riyadh, the developer needed to show a sprawling 67,000 m² neighborhood without losing interior detail. Using the Vinode 3D sales platform, we built a lag-free digital twin that guides global buyers from a macro view of the entire government masterplan down to the finest details of their future two-story duplex.
What we were selling
Developed by Safa Investment, Safa Al Fursan is a landmark luxury destination in Riyadh, aligned with Saudi Arabia's modern urban vision.
Massive scale
67,000 m² spanning 25 buildings and 528 premium units.
Two-story duplexes
A focus on spacious, multi-level living, with high-end duplex apartments for modern families.
Unrivalled amenities
A smart-home community with EV charging, marble corridors, private entrances, outdoor seating and secure smart-entry.
Why the usual tools fall short
How do you present a 500+ unit neighborhood and its surrounding context in a browser without the app lagging? The platform had to:
- Render the far-view environment, including the anticipated Al Fursan government mega-project around the development.
- Let buyers navigate complex two-story duplex layouts in 3D.
- Highlight a long list of community amenities interactively.
- Run smoothly on any device for high-net-worth international investors.
How we built it in Vinode
We built an Unreal Engine-based Vinode environment for massive draw distances and extreme scale, at fast browser speeds.
The far-view environment
Instead of fading into a generic skybox, we rendered the Al Fursan government masterplan into the far view. Buyers see their exact placement within Riyadh's future infrastructure, the investment context that closes deals.
Duplexes and rich amenities
Standard viewers struggle with multi-level apartments, so we built seamless vertical navigation between duplex floors, with interactive hotspots across the neighborhood highlighting amenities from smart-home features to outdoor community hubs.
Built for every device
On mobile, one-thumb navigation lets investors filter the 528 units, move between duplex floors and explore the neighborhood. On laptop, the masterplan textures carry the far-view of the government project, or zoom in on a duplex interior. In the sales office, an offline kiosk lets advisors fly clients over the 67,000 m² project without a dropped frame.
See it running
Results
Pairing the scale of Safa Al Fursan with the Vinode sales engine produced measurable benefits:
Unprecedented WOW effect
Seeing the entire government masterplan in the background builds trust and justifies long-term investment value.
Soaring conversion rates
Fast loading and intuitive duplex navigation keep users engaged and lift high-quality international leads.
Maximized team efficiency
Automated PDF brochures and CRM integration free advisors from admin work to focus on closing.
Safa Al Fursan shows no vision is too large for web-based 3D. A massive far-view environment, multi-story interactive layouts, and a clean omnichannel UI move past traditional off-plan presentations and drive global sales across every device.
Want a project like this?
See what an interactive Vinode experience could do for your development.
