What can I measure on my Vinode project?
The Sale plan reports on the whole selling funnel, from where buyers land through to the unit they reserve. It reads like a short brief for a director, not a raw pile of analytics numbers.
Once your project is live, the Sale plan reports on the whole path a buyer takes, from landing on your pages to sending an enquiry. Here is what you can see.
What you can measure
The funnel
Every step from landing on the page to sending an enquiry.
Where buyers drop off
The point where interest stalls, so you know what to fix.
Which units draw attention
The homes buyers open, filter and spend time on.
Campaign ROI
Which campaigns bring the buyers who actually reserve.
Demand vs available
How much interest there is against the units still for sale.
Sell-through pace
How fast the project is selling, measured against your targets.
It ties back to the deal
Each enquiry is tied through to the deal and the specific unit it concerns. So campaign reporting connects your marketing spend to real reservations. Analytics is a named part of the Sale plan, so it comes with the project and you do not buy it separately.
A few of these have a page of their own if you want to go deeper: which units buyers are most interested in, which campaign brings the best buyers, and how to tell which leads are hot.
If cost comes up, scope and price are a custom quote, so contact us and we will size it to your project.