Maciej Bukowski
Art Director & UX Designer · Prographers · Warsaw, PolandArt director and UX designer at Prographers — the reason Vinode interfaces feel obvious instead of impressive-but-confusing.
Across websites, apps, interfaces, and brand identities.
Samsung, Town&Country, eBilet, and Mercedes.
A real-time car configurator and an interactive real estate app.
Areas of expertise
UX design
UI design
Brand identity
User research
Visual direction
- Delivered UI/UX designs for industry-leading clients — Samsung, Town&Country, eBilet, and Mercedes.
- Contributed to the launch of websites, applications, and advertising campaigns.
- Shipped a real-time car configurator and an interactive real estate app.
- Recognized for interfaces that optimize usability and user satisfaction.
Maciej Bukowski is an art director and UX designer at Prographers, based in Warsaw. With more than 13 years in design, he has worked across websites, applications, UI/UX interfaces, advertising campaigns, and full brand identities for clients including Samsung, Town&Country, eBilet, and Mercedes.
His real specialty is the unglamorous half of design — not the shot that wins awards, but the flow that lets a stranger reserve an apartment without emailing anyone. At Prographers he owns the artistic direction and visual language of projects, keeping them consistent and aligned with client goals. Just as central is the experience layer: he works from user research and user-centered design methods through to the final interface, so products are intuitive to use, not just good-looking.
At Vinode he owns how the whole thing feels in your hands. The 3D can be flawless, but if a buyer can't find the price or the "book a viewing" button, none of it converts. He is recognized for interfaces that optimize usability and user satisfaction — the parts of design measured by whether people can actually accomplish what they came to do.
Experience
- Art Director & UX Designer, Prographers. Owns visual direction and user experience end to end — from user research and user-centered design through to the final interface — across websites, applications, and advertising campaigns.
Selected clients
His shipped work includes UI/UX for Samsung, Town&Country, eBilet, and Mercedes, spanning digital products and advertising campaigns, plus a real-time car configurator and an interactive real estate app.
Education
- Interior Design (Engineer), University of Ecology and Management in Warsaw (2005 – 2010). Also trained at the Warsaw School of Advertising.
Based in Warsaw. Works in Polish (native) and English (full professional). Firmly believes the best interface is the one nobody has to think about.
Property lead forms that convert: intent, not field count
The internet's advice is 'cut fields until it hurts.' It aims at the wrong variable. How many fields you ask for, whether you require a phone number, whether you split the form into steps: each is a function of how much intent the buyer has already shown, not a universal rule. Including an honest critique of our own live form.
Interactive 3D vs virtual tour vs video walkthrough: which format for which stage
At the shortlist stage these three read like three prices for one job. They aren't. Sort them by what each needs as input before it can exist, and for an off-plan launch two of the three drop out before cost or buyer stage even enters the conversation.
How interactive floor plans shorten the sales cycle
A static PDF floor plan answers one question at a time. An interactive plan answers them all at once: availability, pricing, orientation, and the view from the actual unit. Here's how that compresses weeks of back-and-forth.
Off-plan speed-to-lead when the buyer already toured your 3D development
A buyer spends twenty minutes in a development's 3D tour, opens three floor plans, compares two unit types, downloads a brochure, and leaves without touching the enquiry form. In the five-minute-callback world the sales team sees no record and has nothing to act on. When the first touch is a self-serve interactive page, speed-to-lead stops being a stopwatch race and becomes a question of reading the trail the buyer already left.