Learn more about our solution and archviz topics - how pre-rendered 3D, interactive floor plans, and a no-code back panel help sales teams sell faster.
The build-versus-buy call for interactive 3D hangs on one variable the quote hides: the per-concurrent-viewer GPU bill of real-time rendering, which scales with launch-day traffic. Only a serial developer with a standing 3D and web team can amortize a build against it.
The contract says you own your leads, and that line is nearly useless on its own. Real ownership is decided in two places the marketing page never mentions: the controller line in the contract, and whether consent status and attribution history survive the export. A buyer's guide to checking both before you sign.
A heavy 3D scene reaching thousands of phones at once is a delivery problem, not a rendering one. The bar is Google's 3-second abandonment threshold, and the mechanism is a CDN handing the same static bytes to a crowd, where the 1,001st viewer costs about what the first did.
An investor 5,000 miles from Riyadh, a 67,000 m² masterplan that doesn't exist yet, and one continuous flight from the city skyline down into a single living room. The hard part wasn't the render. It was the seam between the vision and the unit.
A black-and-white PDF floor plan doesn't lose the luxury sale by looking cheap. It loses by being a document when the buyer needs a decision surface. Here is what River Residence replaced it with, and the test I'd apply to your own sales stack.
The demo runs beautifully on the vendor's laptop and tells you nothing about your buyers' phones. A technical buyer's checklist for choosing an interactive-3D vendor, ordered by what you'll regret skipping.
Most teams treat the cookie banner as one switch over all tracking, so a rejected banner reads as a lost lead source. It isn't. Consent law gates the visitor's device, not the enquiry they choose to send. Design attribution in three storage tiers and the converting lead keeps its first-touch even when the banner is refused.
Template versus custom is the wrong axis for a property marketing page. Sort each asset by edit frequency instead: set-once work goes bespoke, weekly-changing work goes into a no-code layer bound to live unit data.
Two vendor quotes, same number. The one that costs you more over a three-year sell-down is decided by a line no quote shows: whether a price change is self-serve or a billable request. A procurement-minded look at where the money actually goes after launch.
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